Luxury Travel Trends From 2025: What Australians Want
Planning a holiday should feel exciting, not overwhelming. But for many Australians who love life’s finer things, juggling flights, hotels, transfers, and experiences can make it feel like work instead of play.
That’s why working with a travel agent who understands the Australian luxury travel trendsthat shaped 2025 is so important. They’ll help you create a bespoke getaway, save time, and make every moment of your retreat count.
Today, many are seeking moments that enrich, connect, and linger long after they’ve unpacked their suitcase. At its core, luxury travel is all about journeys that feel personal, purposeful, and seamless, the ones that bring you closer to loved ones and surprise you with fresh perspectives.
Grand View Research valued the global luxury travel market at AU $2.24 trillion in 2024, forecasted to soar to AU $3.33 trillion by 2030, growing at around 7.9% CAGR. With that growth, travellers are more spoiled for choice than ever, and Australians are right at the heart of this shift.
So, what exactly are travellers looking for? Let’s explore the luxury travel trends in Australia.
Australian Luxury Travel Trends: What Defines It?
Luxury no longer means just five-star suites and champagne on arrival (though we’ll always make sure that’s an option). An indulgent retreat comes down to how it makes you feel: cared for and completely at ease.
Personalisation & Advanced Bookings
Straying away from mass-produced packages, the #1 Australian luxury travel trend from 2025, highly likely to carry into 2026, is bespoke experiences (and it’s the single most consistent request we hear). Today’s travellers want itineraries shaped around their passions, interests and curiosities.
This could look like a guided truffle hunt in Tuscany, private art tours in Paris, or even yoga at sunrise overlooking Uluru. One emerging trend worth noting is scene-setting travel, which involves visiting filming locations from favourite shows and movies. Personalisation is about listening to what excites you and building the journey around it so every day feels tailor-made.
According to Virtuoso, clients are also booking earlier than ever, up to 125 days in advance. This gives travel agents more opportunities to customise every detail to your needs and style. And while online booking engines can give you availability, they can’t secure the insider-only experiences, such as after-hours private tours or villa stays that aren’t listed publicly. With the right luxury travel agency, you unlock moments most people don’t even know exist.
Slow Travel & Deeper Connection
Many travellers are choosing to slow down and engage deeply with the local culture, nature, and community. It’s about quality rather than quantity, where people spend longer in fewer places, allowing for depth with every adventure.
Rather than ticking off a list of landmarks, many seek experiences that allow them to feel part of the story, whether joining a cooking class in a family home in Vietnam, tasting wine in a centuries-old Rhine Valley estate, or enjoying a conservation walk in the Daintree. These moments create bonds with places and people, turning a holiday into a memory you’ll look back at fondly.
The value of connection includes the internal as well, allowing us to reconnect with ourselves through wellness escapes. For instance, Blue Mind-inspired ocean retreats or spa-focused getaways in Bali help many feel rejuvenated.
There’s also a growth in multi-generational travelling, with families choosing villas, estates or luxury cruise holidays to create shared memories. This highlights the luxury of togetherness, not just the location.
Comfort Guided by Sustainability
The new age of luxury is about eco-conscious options that still feel indulgent. Sustainability is becoming less of a “nice to have” and more of a standard expectation.
Climate change is affecting how travellers make decisions, often choosing off-season travel, conservation-backed safaris, destinations that actively support local communities, or resorts powered by renewable energy. The ultimate luxurious touch is meeting these requirements without sacrificing comfort.
From sipping champagne on a private yacht that runs with minimal impact or staying in a villa designed with local, natural materials to selecting experiences where travel dollars directly support local artisans or conservation programs, it’s a way to enjoy the planet while helping to protect it.
Convenience at Your Fingertips
Perhaps the most defining aspect of luxury travel trends in Australia is ease, transforming a good holiday into a truly restorative one.
Instead of endless hours comparing hotel reviews or piecing together complicated transfers, many want seamless planning handled by someone they trust. From the moment you leave home, every detail flows flawlessly – this is what makes a holiday truly luxurious. Perks include comfort upgrades, private transfers waiting on arrival, and exclusive access to unique experiences.
Are Cruises Still Considered Luxurious?
Cruising has evolved into one of the strongest Australian luxury travel trends from 2025, but not in the way you might think. Forget mass-market mega-ships, locals are loving boutique voyages that feel intimate and exclusive. Some of the biggest draws this year include:
- Expedition voyages to places like Antarctica, the Kimberley Coast, or the Arctic
- Europe river cruising, where days are filled with vineyard visits and nights with Michelin-inspired dining
- Small-ship cruising, where personal service feels more like a private yacht than a floating city
These options offer comfort and exploration, and are likely to continue in 2026, allowing travellers to discover places that are difficult to reach otherwise in a stress-free way.
What Sets Spencer Travel Apart in This Landscape?
It’s simple: trust, experience, and access.
- Trust: Clients know we handle every detail door to door.
- Experience: With decades of knowledge, we anticipate challenges and tailor solutions.
- Access: Unlock exclusive inclusions you can’t get elsewhere with our partnerships and Virtuoso travel network.
While anyone can technically book flights and hotels online, what you can’t replicate is insider care, global connections, and the peace of mind that your holiday will be effortless from beginning to end.
What Are People Really Seeking From Luxury Travel Trends in Australia?
They want their time to matter and to leave with memories they’ll carry for a lifetime, whether through a holiday to spend quality time with their loved ones or an escape filled with new experiences.
Today, luxury isn’t about how much you spend, but how deeply your travel resonates with you and those you share it with. Australians are choosing depth over surface, connection over show, and meaning over excess.
Considering your next holiday? Now is the perfect time to explore the luxury travel trends in Australia from 2025 and match them to your own desires in your upcoming holidays. From family reunions in a private villa or an exclusive cruise across Europe to a personalised itinerary across Asia, we can create a journey that feels effortless and unforgettable.
Get in touch with Spencer Travel and let us take care of the details.
